I’m Freddie, a designer and researcher working at the intersection of digital product, anthropology, and critical design futures.

I design digital products, systems, and brands with mission-driven organisations, while exploring speculative and critical approaches to imagine alternative futures.

Selected work

Human-AI interaction design

Design strategy

Smarter translations with AI-powered context refinement for greater precision, clarity, and contextual accuracy

Framework

Web design

A repository of future-friendly methods that design how we design

Product design

Strategic design

Enhancing content discovery experience for Europe's largest digital learning platform

Speculative design

Envisioning a community-run afforestation village fostering human-tree empathisation

WIP

Product strategy

Product design

Brand design

Product design

Brand design

A safe and inclusive co-living search and management platform for young people & expats

Writing

Read my thoughts on design, futures, and human behaviours on my newsletter Liminal

Implosion as a Critical Speculative Method

Implosion as a Critical Speculative Method

Implosion as a Critical Speculative Method

Translation, Colonial Logic, and Universalism in More-than-human Design

Translation, Colonial Logic, and Universalism in More-than-human Design

Translation, Colonial Logic, and Universalism in More-than-human Design

Positionality, Relational Practice, and Decentring in Design

Positionality, Relational Practice, and Decentring in Design

Positionality, Relational Practice, and Decentring in Design

An Introduction to Decentred Design

An Introduction to Decentred Design

An Introduction to Decentred Design

Teaching/workshops

Designing Imagination Practices

(2025) Workshop on Implosion and countermapping · DesignDesign Berlin

Ethnography & Design

(2023) Teaching translating ethnographic insights into design interventions · Namla + University of Amsterdam

Anthropology & Art: Designing for Local Inclusion

(2023) Teaching applied fieldwork and participatory design bootcamp · Namla + De Meevaart, Amsterdam

Anthropology & Art: Engaging the Public in Human Rights

(2023) Teaching a bootcamp on design for civic engagement · Namla (hosted by University of Coimbra)

Anthropology & Art: Fostering Participation in Social Inclusion Programs

(2023) Teaching a social design bootcamp on inclusive social and professional integration programs · Namla (hosted by University of Bucharest)

Designing Beyond Human-centred Design

(2022) Paper presentation · European Association of Social Anthropology's Applied Anthropology Network

I am more than a sum of pixels.

I love facilitating conversations, understanding different points of view, and taming chaos.

If you’d like to chat about speculative design, futures, or just share thoughts over coffee