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Hello, it's Freddie

Hello, it's Freddie

Hello, it's Freddie

I'm a Berlin-based digital product designer with a passion for understanding human and system complexities.



Currently designing human translation experience with AI at DeepL↗ and building an inclusive apartment search & management solutions at Lofft↗.

I'm a Berlin-based digital product designer with a passion for understanding human and system complexities.



Currently designing human translation experience with AI at DeepL↗ and building an inclusive apartment search & management solutions at Lofft↗.

↓ Scroll down to see some of my works

↓ Scroll down to see some of my works

↓ Scroll down to see some of my works

Brand Design | Product Strategy | Product Design

Lofft.app

Lofft.app

"Find the Lofft of your life"

Making apartment search & management a safe and inclusive experience for everyone.

Research | UX & UI Design

Improve Search Experience

Improve Search Experience

Empower user to effectively find content by improving the search experience

Empower user to effectively find content by improving the search experience

Ethnography | UX & UI Design

paprica

paprica

paprica creates a unique and enjoyable cooking experience for beginner cooks. The app lets users cook easily and enjoy delicious food, all with enough support they need.

paprica creates a unique and enjoyable cooking experience for beginner cooks. The app lets users cook easily and enjoy delicious food, all with enough support they need.

User Research | Information Architecture | UX & UI Design

Content Browsing

Content Browsing

Inspire school students to discover new study materials useful for their standardised exams, without typing a single search keyword.

Inspire school students to discover new study materials useful for their standardised exams, without typing a single search keyword.

UX & UI Design | User Research | Gamification | Community Design

Studydrive

Studydrive

A compilation of my works at Studydrive - a platform where students can share study materials and help one another ace their academic goals.

A compilation of my works at Studydrive - a platform where students can share study materials and help one another ace their academic goals.

UX & UI Design | Brand Design | Ethnography

Other Case Studies

Some works I've done as side projects, practices, or something to kill time.

Who's Freddie?

Who's Freddie?

Who's Freddie?

With a background in social anthropology, I’m well-equipped with research methods to understand complex human and business needs. ✍🏼


My design approach is holistic. I also believe in the power of design to drive social changes, that's why I try to make all my design (practices) fun, inclusive, and sustainable.


I’m naturally a curious person, especially when it comes to human behaviour and design. I have a wide range of professional interests; from emotional design, gamification, to design strategy. Recently, I’ve completed the professional certificate in Design Leadership for Business at Parsons School of Design at Open Campus. 👨🏼‍🎓

With a background in social anthropology, I’m well-equipped with research methods to understand complex human and business needs. ✍🏼


My design approach is holistic. I also believe in the power of design to drive social changes, that's why I try to make all my design (practices) fun, inclusive, and sustainable.


I’m naturally a curious person, especially when it comes to human behaviour and design. I have a wide range of professional interests; from emotional design, gamification, to design strategy. Recently, I’ve completed the professional certificate in Design Leadership for Business at Parsons School of Design at Open Campus. 👨🏼‍🎓

What they say about me…

What they say about me…

"Freddie demonstrates a level of empathy and rigour that every good product designer should strive for. He is committed to understanding people and shaping product experiences that faithfully represent and serve them. On a person level, Freddie is a joy to be around - he is a natural collaborator and communicator, which makes working with him feel easy and fun!"

"Freddie demonstrates a level of empathy and rigour that every good product designer should strive for. He is committed to understanding people and shaping product experiences that faithfully represent and serve them. On a person level, Freddie is a joy to be around - he is a natural collaborator and communicator, which makes working with him feel easy and fun!"

Joe Hearty

Head of Product Design @StudySmarter

Joe Hearty

Head of Product Design @StudySmarter

"Freddie brings structure into even the most complex situations. Be it when untangling tons of research data into well-formulated insights and designing with them or be it when guiding stakeholders when there seems to be chaos.
For me, Freddie is the definition of a great designer. He’s genuinely empathetic and eager to help wherever he can, without ever losing sight of what’s most important at a given moment."

"Freddie brings structure into even the most complex situations. Be it when untangling tons of research data into well-formulated insights and designing with them or be it when guiding stakeholders when there seems to be chaos.
For me, Freddie is the definition of a great designer. He’s genuinely empathetic and eager to help wherever he can, without ever losing sight of what’s most important at a given moment."

Kai Wanschura

Product Designer @Byte

Kai Wanschura

Product Designer @Byte

"Freddie is a great collaborator. Through the time we worked together, I have seen how his strong empathy for others come naturally. This does not only apply to our user group with whom he conducted research and design for, but also to the co-workers. Together with his curiosity, ability to question the status quo and the readiness to offer help, this makes him an outstanding professional to have in the Design Team."

Kei Cheung

Senior UX Designer @Studydrive

“Driven, user focused, business oriented, and collaborative - Freddie is a great UX partner. He’s not afraid to challenge the status quo in order to find the best experiences for our users. He helped shape our features to be more data informed and iterate where necessary. I trust his knowledge and skills as a team member.”

“Driven, user focused, business oriented, and collaborative - Freddie is a great UX partner. He’s not afraid to challenge the status quo in order to find the best experiences for our users. He helped shape our features to be more data informed and iterate where necessary. I trust his knowledge and skills as a team member.”

Ellen Sea

Senior Product Manager @Visable

Ellen Sea

Senior Product Manager @Visable

Specialisations

Specialisations

📱 iOS & Android App Design

🔍 User Research

👀 Ethnography

🫧 Photoshop & Illustrator

👾 Gamification

🧭 Content Discovery Design

✍️ Brand & style guide

💬 Community Design

❇️ Facilitation & Planning

🪡 Design System

…what else?

…what else?

I also enjoy walking in nature, travelling, and analogue photography. I recently started a course in pottery… pretty messy but super fun!

I also enjoy walking in nature, travelling, and analogue photography. I recently started a course in pottery… pretty messy but super fun!

Made with passion in Berlin

Made with passion in Berlin

© Nattapon Sukprasong

© Nattapon Sukprasong