Hi 👋

I'm Freddie, a Berlin-based digital product designer with a passion for understanding human and system complexities.

Currently designing AI-human translation experience at DeepL↗

Hi 👋

I'm Freddie, a Berlin-based digital product designer with a passion for understanding human and system complexities.

Currently designing AI-human translation experience at DeepL↗

Hi 👋

I'm Freddie, a Berlin-based digital product designer with a passion for understanding human and system complexities.

Currently designing AI-human translation experience at DeepL↗

Hi 👋

I'm Freddie, a Berlin-based digital product designer with a passion for understanding human and system complexities.

Currently designing AI-human translation experience at DeepL↗

Methods & Toolkits

Methods & toolkits

Product strategy & vision

Product strategy & vision

Product strategy & vision

Aligned with business goals, I define product strategies collaboratively. Ethnographic insights, combined with market trends, guide designs that contribute to overall success. Early validation of ideas ensures sustainable solutions seamlessly integrated into the broader vision.

Aligned with business goals, I define product strategies collaboratively. Ethnographic insights, combined with market trends, guide designs that contribute to overall success. Early validation of ideas ensures sustainable solutions seamlessly integrated into the broader vision.

Aligned with business goals, I define product strategies collaboratively. Ethnographic insights, combined with market trends, guide designs that contribute to overall success. Early validation of ideas ensures sustainable solutions seamlessly integrated into the broader vision.

Ethnography

Ethnography

Ethnography

Trained as an anthropologist, I leverage ethnography to unveil insights that form the foundation of empathetic, resilient, and inclusive designs. This deep understanding grounds my design decision and prioritisation in each project.

Trained as an anthropologist, I leverage ethnography to unveil insights that form the foundation of empathetic, resilient, and inclusive designs. This deep understanding grounds my design decision and prioritisation in each project.

Trained as an anthropologist, I leverage ethnography to unveil insights that form the foundation of empathetic, resilient, and inclusive designs. This deep understanding grounds my design decision and prioritisation in each project.

User & product ecosystem

User & product ecosystem

User & product ecosystem

My approach extends beyond individual products, considering the holistic user and product ecosystem. Informed by ethnographic insights, I ensure coherence across platforms and touch points, aligning design decisions with societal and environmental impacts.

My approach extends beyond individual products, considering the holistic user and product ecosystem. Informed by ethnographic insights, I ensure coherence across platforms and touch points, aligning design decisions with societal and environmental impacts.

My approach extends beyond individual products, considering the holistic user and product ecosystem. Informed by ethnographic insights, I ensure coherence across platforms and touch points, aligning design decisions with societal and environmental impacts.

Design futures

Design futures

Design futures

With every design decision, I shape the future by blending structured techniques with fluidity. By encouraging exploration and confronting biases, I envision possibilities and realities. This forward-thinking mindset is integral to anticipatory product design.

With every design decision, I shape the future by blending structured techniques with fluidity. By encouraging exploration and confronting biases, I envision possibilities and realities. This forward-thinking mindset is integral to anticipatory product design.

With every design decision, I shape the future by blending structured techniques with fluidity. By encouraging exploration and confronting biases, I envision possibilities and realities. This forward-thinking mindset is integral to anticipatory product design.

Exploratory product discovery

Exploratory product discovery

Exploratory product discovery

Committed to exploration, I navigate innovative solutions through research, prototyping and user testing. Fostering a culture of experimentation, I uncover novel ideas rooted in ethnography and the broader product ecosystem.

Committed to exploration, I navigate innovative solutions through research, prototyping and user testing. Fostering a culture of experimentation, I uncover novel ideas rooted in ethnography and the broader product ecosystem.

Committed to exploration, I navigate innovative solutions through research, prototyping and user testing. Fostering a culture of experimentation, I uncover novel ideas rooted in ethnography and the broader product ecosystem.

Collaborative design

Collaborative design

Collaborative design

By integrating diverse perspectives, workshops, and iterative feedback loops, I refine designs for both aesthetic appeal and functionality. Early validation remains a focal point, ensuring innovations stand the test of time.

By integrating diverse perspectives, workshops, and iterative feedback loops, I refine designs for both aesthetic appeal and functionality. Early validation remains a focal point, ensuring innovations stand the test of time.

By integrating diverse perspectives, workshops, and iterative feedback loops, I refine designs for both aesthetic appeal and functionality. Early validation remains a focal point, ensuring innovations stand the test of time.

I am more than a sum of pixels.

I am more than a sum of pixels.

I am more than a sum of pixels.

I love facilitating collaboration, understanding different viewpoints, and organising chaos.


I also enjoy walking in nature, cooking, pottery, and film photography. I also make some illustrations. You can check them out here.


In recent years, I've been exploring future-friendly design approaches (see DesignDesign). Hit me up for reading recommendations or if you just want to chat about it!

I love facilitating collaboration, understanding different viewpoints, and organising chaos.


I also enjoy walking in nature, cooking, pottery, and film photography. I also make some illustrations. You can check them out here.


In recent years, I've been exploring future-friendly design approaches (see DesignDesign). Hit me up for reading recommendations or if you just want to chat about it!

I love facilitating collaboration, understanding different viewpoints, and organising chaos.


I also enjoy walking in nature, cooking, pottery, and film photography. I also make some illustrations. You can check them out here.


In recent years, I've been exploring future-friendly design approaches (see DesignDesign). Hit me up for reading recommendations or if you just want to chat about it!

Specialisations:

Product discovery & contextual inquiry

Design strategy

Interface Design

User ecosystem mapping

Design & research workshops

Product discovery & contextual inquiry

Design strategy

Interface Design

User ecosystem mapping

Design & research workshops

Product discovery & contextual inquiry

Design strategy

Interface Design

User ecosystem mapping

Design & research workshops

Let's chat about:

Critical & speculative design

Design cultures & futures

More-than-human-centred design

Food & tablewares

Drag Races

Critical & speculative design

Design cultures & futures

More-than-human-centred design

Food & tablewares

Drag Races

Critical & speculative design

Design cultures & futures

More-than-human-centred design

Food & tablewares

Drag Races