I’m Freddie, a designer and researcher working at the intersection of digital product, anthropology, and critical design futures.

I design digital products, systems, and brands with mission-driven organisations, while exploring speculative and critical approaches to imagine alternative futures.

About

Design

Human-AI interaction design

Design strategy

Smarter translations with AI-powered context refinement for greater precision, clarity, and contextual accuracy

Thought work

Web design

A repository of future-friendly methods that design how we design

Product design

Strategic design

Enhancing content discovery experience for Europe's largest digital learning platform

Writing

Speculating the Ordinary

Implosion as a Critical Speculative Method

Speculating the Ordinary

Implosion as a Critical Speculative Method

Speculating the Ordinary

Implosion as a Critical Speculative Method

Read my thoughts on design, futures, and human behaviours on my newsletter Liminal. Subscribe↗

Teaching/workshops

Read my thoughts on design, futures, and human behaviours on my newsletter Liminal. Subscribe↗

I am more than a sum of pixels.

I love facilitating conversations, understanding different points of view, and taming chaos.

If you’d like to chat about speculative design, futures, or just share thoughts over coffee