Freddie Sukprasong

Design

Writing

Teaching

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Freddie Sukprasong

I’m Freddie, a designer and researcher working at the intersection of digital product, anthropology, and critical design futures.

I design digital products, systems, and brands with mission-driven organisations, while exploring speculative and critical approaches to imagine alternative futures.

Selected work

Designing User-AI collaboration at DeepL

Human-AI interaction design

Design strategy

Smarter translations with AI-powered context refinement for greater precision, clarity, and contextual accuracy

DesignDesign↗

Framework

Web design

A repository of future-friendly methods that design how we design

Design for content discovery at StudySmarter

Product design

Strategic design

Enhancing content discovery experience for Europe's largest digital learning platform

Reimagining Ireland's afforestation: A speculative design

Speculative design

Envisioning a community-run afforestation village fostering human-tree empathisation

The Flâneur Revisited: Inverting the Gaze through Speculative Space

Speculative design

A speculative provocation that asks: What happens when the gaze of the observer is returned?

Writing

Writing

Writing

Read my thoughts on design, futures, and human behaviours on my newsletter Liminal ↗

Read my thoughts on design, futures, and human behaviours on my newsletter Liminal ↗

Speculating the Ordinary

Speculating the Ordinary

Speculating the Ordinary

Implosion as a Critical Speculative Method

Implosion as a Critical Speculative Method

Implosion as a Critical Speculative Method

Do Trees Speak English?

Do Trees Speak English?

Do Trees Speak English?

Translation, Colonial Logic, and Universalism in More-than-human Design

Translation, Colonial Logic, and Universalism in More-than-human Design

Translation, Colonial Logic, and Universalism in More-than-human Design

Decentring the Designer

Decentring the Designer

Decentring the Designer

Positionality, Relational Practice, and Decentring in Design

Positionality, Relational Practice, and Decentring in Design

Positionality, Relational Practice, and Decentring in Design

Beyond Human-centred Design

Beyond Human-centred Design

Beyond Human-centred Design

An Introduction to Decentred Design

An Introduction to Decentred Design

An Introduction to Decentred Design

Teaching/workshops

Teaching/workshops

Teaching/workshops

Designing Imagination Practices

Designing Imagination Practices

Designing Imagination Practices

(2025) Workshop on Implosion and countermapping · DesignDesign Berlin

(2025) Workshop on Implosion and countermapping · DesignDesign Berlin

(2025) Workshop on Implosion and countermapping · DesignDesign Berlin

Ethnography & Design

Ethnography & Design

Ethnography & Design

(2023) Teaching translating ethnographic insights into design interventions · Namla + University of Amsterdam

(2023) Teaching translating ethnographic insights into design interventions · Namla + University of Amsterdam

(2023) Teaching translating ethnographic insights into design interventions · Namla + University of Amsterdam

Anthropology & Art: Designing for Local Inclusion

Anthropology & Art: Designing for Local Inclusion

Anthropology & Art: Designing for Local Inclusion

(2023) Teaching applied fieldwork and participatory design bootcamp · Namla + De Meevaart, Amsterdam

(2023) Teaching applied fieldwork and participatory design bootcamp · Namla + De Meevaart, Amsterdam

(2023) Teaching applied fieldwork and participatory design bootcamp · Namla + De Meevaart, Amsterdam

Anthropology & Art: Engaging the Public in Human Rights

Anthropology & Art: Engaging the Public in Human Rights

Anthropology & Art: Engaging the Public in Human Rights

(2023) Teaching a bootcamp on design for civic engagement · Namla (hosted by University of Coimbra)

(2023) Teaching a bootcamp on design for civic engagement · Namla (hosted by University of Coimbra)

(2023) Teaching a bootcamp on design for civic engagement · Namla (hosted by University of Coimbra)

Anthropology & Art: Fostering Participation in Social Inclusion Programs

Anthropology & Art: Fostering Participation in Social Inclusion Programs

Anthropology & Art: Fostering Participation in Social Inclusion Programs

(2023) Teaching a social design bootcamp on inclusive social and professional integration programs · Namla (hosted by University of Bucharest)

(2023) Teaching a social design bootcamp on inclusive social and professional integration programs · Namla (hosted by University of Bucharest)

(2023) Teaching a social design bootcamp on inclusive social and professional integration programs · Namla (hosted by University of Bucharest)

Designing Beyond Human-centred Design

Designing Beyond Human-centred Design

Designing Beyond Human-centred Design

(2022) Paper presentation · European Association of Social Anthropology's Applied Anthropology Network

(2022) Paper presentation · European Association of Social Anthropology's Applied Anthropology Network

(2022) Paper presentation · European Association of Social Anthropology's Applied Anthropology Network

About me

About me

About me

I am a designer and anthropologist working across design, research, and interdisciplinary strategy.


Currently, I design human-AI collaboration experiences at DeepL, write DesignDesign's critical methods repository, and co-host a Berlin-based meet-up group advocating critical design practices. I’ve taught Ethnography and Design with Namla, in collaboration organisations and institutions such as University of Amsterdam, Ateliere Fără Frontiere, and AKTO – Direitos Humanos e Democracia.


I received a Master's degree in Social and Cultural Anthropology (cum laude) from KU Leuven, postgraduate certificates in Speculative Design Futures and Critical Design Philosophies from IADT Ireland, and training in strategic foresight and design leadership from Copenhagen Institute for Futures Studies and Parsons School of Design.

I am a designer and anthropologist working across design, research, and interdisciplinary strategy.


Currently, I design human-AI collaboration experiences at DeepL, write DesignDesign's critical methods repository, and co-host a Berlin-based meet-up group advocating critical design practices. I’ve taught Ethnography and Design with Namla, in collaboration organisations and institutions such as University of Amsterdam, Ateliere Fără Frontiere, and AKTO – Direitos Humanos e Democracia.


I received a Master's degree in Social and Cultural Anthropology (cum laude) from KU Leuven, postgraduate certificates in Speculative Design Futures and Critical Design Philosophies from IADT Ireland, and training in strategic foresight and design leadership from Copenhagen Institute for Futures Studies and Parsons School of Design.

Check out what I'm reading↗.

Check out what I'm reading↗.

Let's chat!

Toolkits

Ethnography

Trained as an anthropologist, I leverage ethnography to unveil insights that form the foundation of empathetic, resilient, and inclusive designs.

Product strategy & vision

I believe success is when design and business collaborate. By aligning on north stars, teams can collectively make visions a reality.

User & product ecosystem

Design has a responsibility. Considering the holistic user and product ecosystem, I oversee the solution's impacts beyond just a device.

Product discovery

Using exploratory research or creative explorations, I conduct discoveries to not only find new opportunities but to sense-check what is regarded as facts.

User & product ecosystem

Design has a responsibility. Considering the holistic user and product ecosystem, I oversee the solution's impacts beyond just a device.

Futures & foresights

Through exploring weak signals and megatrends, design can envision possibilities for solutions that last.

Navigating ambiguities

By delving into insights, analysis, and exercising patience, I unravel layers of complexity to gain and convey clarity.

I am more than a sum of pixels.

I love facilitating conversations, understanding different points of view, and taming chaos.

If you’d like to chat about speculative design, futures, or just share thoughts over coffee

Let's chat!

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